Run and Follow began as a lifestyle and fashion blog used by Anna B to communicate her love for fashion. Anna's desire for individuality led her to often make her own clothes, upcycling thrifted finds, when people asked where these pieces were from, Anna saw an opportunity to fill a niche market and from there Run and Follow X Anna B was launched. 

Although RAF is rooted in reworked ("upcycled") thrifted pieces, as of 2017, "By Anna B" launched a highly anticipated line of Unisex graphic tees. She enlisted the help of her sister, Rae and now their empire continues to grow.

Their focus right now is on shirts, particularly t shirts and outerwear. Everyone owns t shirts, they are a basic wardrobe essential. When you are following your dreams you want to be comfortable, so toss on a t shirt and you're set to go. You can't focus on your dreams if you're uncomfortable so they are constantly developing comfortable but innovative basic pieces. They want you to stand out, embrace your individuality and be comfortable. Does it get better then that?

When you wear RAF they want you to feel inspired to "run and follow" their dreams, goals, aspirations, and ideas. What will you do in your RAF?

The dream continues:



(2018) Interview with Anna B for ColorĂ© Magazine


*Enquiry: runandfollow@gmail.com

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